Project ENTRUST

Project ENTRUST logo

Exploring and Addressing Trust and Trustworthiness in Duke Health Care and Research

Project ENTRUST is a collaborative program with Duke Health and the community to enhance trustworthiness in Duke health care and research. 

The two primary goals of Project ENTRUST are to:

  1. Employ a longitudinal mixed-method approach to understanding and remedying factors contributing to mistrust and lack of trustworthiness in health care and medical research at Duke Health.
  2. Develop and assess interventions, practices, and policies, and engage community and patients in solutions that repair mistrust and enhance trustworthiness in health care and research.

To start this process, we need to measure the degree of trust and trustworthiness using the Duke Health Trust Survey, broadly disseminated and accessible for Duke Health patients, employees, and community members.

Why is this work important and necessary?

  • Current evaluation measures of health care, such as The Press Ganey Patient Satisfaction scores, fail to precisely capture quality, trust, and trustworthiness in health care. 
  • We can improve quality of care, trustworthiness, and engagement by collecting actionable data and partnering with advisors in the community and at Duke.
  • Community and patient perspectives and input are vital to developing effective programs that will enhance equity in healthcare and research and reduce health disparities.
  • This work will augment Duke’s efforts to become a responsible, accountable partner in community health equity efforts in Durham.
  • It is critical for Duke Health to be at the forefront of this work nationally.